Amsterdam animator + graphic designer Bobby Voeten started CROP Motion animation studio in 2011. By 2016, he was ready to create a brand extension of colorful greeting cards. Working together, we brought Bobby's quirky drawings and dreams into reality. We launched Pelican Post, a whimsical line of locally produced, eco-friendly greeting cards and colorful accessories in spring 2016.
I consulted the Founder + Designer with creative direction, branding and product development. I created visual concepts and content for the website, web shop + Instagram. wrote copy for the website, online shop and look book. Additionally, I developed + implemented an effective social media marketing strategy and secured sales with local and international clients.