Hi THERE, I’m Lily.
CREATIVE DIRECTOR | WRITER | PHOTOGRAPHER
EXPERIENCED, AMBITIOUS & insightful
About Me
I’m a freelance creative director, writer, and photographer with 10 years of industry experience. I help lifestyle, fashion, and travel brands tell meaningful stories
My distinctive approach blends visual and written storytelling with sharp strategy — elevating audience connection, driving impact, and supporting your brand goals.
With a strategic mind and creative intuition, I craft thoughtful, authentic narratives for purpose driven brands.
As a multicultural woman and senior creative, I offer a fresh, inclusive perspective to position your brand authentically and challenge convention.
I’m passionate about working with purpose-driven brands and forward-thinking teams that match the energy, imagination, and intention I bring to the table.
Ready?
Let's create together.
my story
Raised by artists in a multicultural family, I grew up traveling the globe and experiencing life through the lens of different cultures.
In 2009, I traded the Florida swamps a gap year along Amsterdam’s canals… and decided to stay.
Over the years, I established a successful freelance career, completed a Master's Degree, and built a colorful, independent life in Amsterdam.
Curious for more?
Take a peak into my creative process on YouTube with videos that blend travel stories and photography tutorials with tips for mindful observation to help enhance your creativity.
Read my blog for travel stories, musings on creative living, and curated travel guides.