Hi, I’m Lily.
CREATIVE DIRECTOR | WRITER | PHOTOGRAPHER

EXPERIENCED, AMBITIOUS & insightful

MY WORK

I craft culture-driven campaigns, content, and brand stories that resonate, inspire, and deliver impact. With 10+ years leading projects for lifestyle, fashion, and travel brands, I blend strategy, storytelling, and hands-on creative direction to bring ideas to life across media touch points.

As a multicultural senior creative, I bring fresh, inclusive perspectives that position brands authentically and push work further.

I love collaborating with forward-thinking teams and purpose-driven brands who share my energy, imagination, and ambition.

MY STORY

Raised by artists in a multicultural family, I grew up traveling the globe and seeing the world through many lenses. In 2009, I traded Florida’s swamps for a gap year along Amsterdam’s canals… and never left. Since then, I’ve built a freelance career, completed a Master’s degree, and crafted a colorful, independent life in the city.

Curious to see how I work?
Peek into my creative process on YouTube, where I direct, produce, and host a video series of analog adventures around the globe. Or check out my blog for curated travel guides and reflections on creative living.