Hi, I’m Lily.
CREATIVE DIRECTOR | WRITER | PHOTOGRAPHER

CONNECTING STRATEGY & CULTURE FOR IMPACTFUL STORYTELLING

MY WHOLISTIC APPROACH

Combining strategy, storytelling, and hands-on direction, I create work that resonates, inspires, and drives impact.

Curiosity Meets Creativity — weaving strategy, culture, and craft to bring your brand’s unique voice to life.

Cultural Fluency — my multicultural perspective ensures stories connect authentically, with diversity and inclusion at heart.

Versatile Storytelling — combining copy, campaigns, video, and visual storytelling to amplify creative content across all touchpoints.

WHAT I DO

I’m a creative leader driving culture-first campaigns, content, and brand stories from concept to execution.

Dynamic Creative Direction
Brand Strategy with Soul
Human-Centered Narratives
Copy & Content that Converts
Visual Storytelling
Video Strategy & Production

BRANDS + AGENCIES I've worked with

Adidas, Amazon Prime Video, Analog Folk, Amsterdam Roots Festival, Bloomon, Boomerang Agency, Calvin Klein, Converse, Daily Paper, DFNS, ECCO Leather, Elle Netherlands, Fodor's Travel, G-Star, Hey Honey iAmsterdam, Intersport, Lonely Planet, KLM, Met Helmets, Pans Normal Studios, Prime Video, Reebok, Super Chill, The Quick + The Brave, Time Out Magazine, Tommy Hilfiger, Tortilleria Taiyari, Tripadvisor, Urban Decay, URTH, Women Who Create, Wilderness Agency + more…