Hi, I’m Lily — A senior creative based in Amsterdam

COPYWRITING • CREATIVE DIRECTION • VISUAL STORYTELLING

WHAT I DO

I'm a creative leader building purpose-led brand stories that connect culture, strategy, and impact. With 10+ years in the creative industry and a multicultural perspective, I help brands build narratives that resonate authentically across diverse audiences.

I grow brand stories from seed to blossom, digging into what makes your brand matter while nurturing narratives that take root and flourish.
What sets me apart? I thrive alongside ambitious, forward-thinking teams who value fresh perspectives and aren't afraid to explore bold ideas.

MY APPROACH

Cultural Fluency: My multicultural perspective ensures stories connect authentically across diverse audiences, with inclusion built into every creative decision.

Craft Over Noise: Building brand stories from real human experiences that cut through the scroll and genuinely connect.

Strategic Storytelling: Uncovering what makes your brand's voice and values essential, then shaping clear narratives that drive action across every touchpoint.

Insight-Driven Creativity: Turning strategic thinking into creative execution that moves people to think, feel and act.

SERVICES

Brand Identity
Messaging Guidelines
Strategic Copy
Creative Direction
Visual Storytelling
Campaign Development
Content Creation

BRANDS + AGENCIES I've worked with

Adidas, Amazon Prime Video, Analog Folk, Amsterdam Roots Festival, Bloomon, Boomerang Agency, Calvin Klein, Converse, Daily Paper, DFNS, ECCO Leather, Elle Netherlands, Fodor's Travel, G-Star, Hey Honey iAmsterdam, Intersport, Lonely Planet, KLM, Met Helmets, Pans Normal Studios, Prime Video, Reebok, Super Chill, The Quick + The Brave, Time Out Magazine, Tommy Hilfiger, Tortilleria Taiyari, Tripadvisor, Urban Decay, URTH, Women Who Create, Wilderness Agency + more…

WORK WITH ME