Hi, I’m Lily — A senior creative based in Amsterdam

CREATIVE DIRECTION •COPY •VISUAL STORYTELLING

WHAT I DO

As a creative leader, I connect creative strategy and cultural impact to craft stories and campaigns for purpose-led lifestyle, fashion, and travel brands.

With 10 years in the creative industry, I develop brand stories from seed to blossom, digging into what makes your brand special while nurturing narratives that take root and flourish with your audience.

Curiosity is my creative compass. Whether I'm writing, directing, or behind the camera, I approach every project with a holistic, culture-driven lens.

Are you part of a forward-thinking brand looking for a fresh perspective? Then you’ve found the right gal. Check out my services and portfolio below.

CREATIVE SERVICES

Brand Identity
Creative Direction
Messaging Guidelines
Strategic Copy
Visual Storytelling
Campaign Development

CONTACT & BOOK

MY STORY

MY APPROACH TO CREATIVE STORYTELLING

Cultural Fluency: My multicultural background adds a fresh perspective with a thoughtful voice to incorporate diversity and inclusion.
Craft Over Noise: Building brand stories based on real human emotions that cut through the noise to genuinely connect.
Strategic Storytelling: Uncovering the essentials that make your brand's voice special and shaping clear narratives that drive action across every touchpoint.
Insight-Driven Creativity: Merging strategic thinking with creative execution for campaigns that move people to think, feel and act.

VIEW A SELECTION OF MY WORK

BRANDS + AGENCIES I've worked with

Adidas, Amazon Prime Video, Analog Folk, Amsterdam Roots Festival, Bloomon, Boomerang Agency, Calvin Klein, Converse, Daily Paper, DFNS, ECCO Leather, Elle Netherlands, Fodor's Travel, G-Star, Hey Honey iAmsterdam, Intersport, Lonely Planet, KLM, Met Helmets, Pans Normal Studios, Prime Video, Reebok, Super Chill, The Quick + The Brave, Time Out Magazine, Tommy Hilfiger, Tortilleria Taiyari, Tripadvisor, Urban Decay, URTH, Women Who Create, Wilderness Agency + more…