Hi there, I’m Lily.
CREATIVE DIRECTOR | WRITER | PHOTOGRAPHER

Bold ideas & bespoke storytelling

MY WHOLISTIC APPROACH

Curiosity Meets Creativity — Weaving distinct elements to craft unique stories that resonate and bring your brand's unique voice to life.
Cultural Fluency — My multicultural perspective ensures your story connects authentically keeping diversity and inclusion in mind.
Versatile Storytelling — Combining the power of written and visual elements to amplify creative content across brand communications.

WHAT I OFFER

Dynamic creative direction
Brand strategy with soul
Human-centered narratives
Copy and content that converts
Impactful visual storytelling

BRANDS + AGENCIES I've worked with

Adidas, Amazon Prime Video, Analog Folk, Amsterdam Roots Festival, Bloomon, Boomerang Agency, Calvin Klein, Converse, Daily Paper, DFNS, ECCO Leather, Elle Netherlands, Fodor's Travel, G-Star, Hey Honey iAmsterdam, Intersport, Lonely Planet, KLM, Met Helmets, Pans Normal Studios, Prime Video, Reebok, Super Chill, The Quick + The Brave, Time Out Magazine, Tommy Hilfiger, Tortilleria Taiyari, Tripadvisor, Urban Decay, URTH, Women Who Create, Wilderness Agency + more…