REEBOK
SENIOR CREATIVE COPYWRITER | digital MARKETING
As a Senior Creative Copywriter with Reebok’s in-house Creative Services Team, composed a wide variety of engaging storytelling assets and wrote persuasive copy to excite, educate and entertain Reebok's customers in EMEA and around the globe. I worked alongside designers and art directors and also trained and mentored junior copywriters.
My writing projects included a bit of everything from developing creative concepts to writing e-commerce copy, refreshing copy style guidelines, and collaborating with digital strategists to craft digital marketing assets for CRM, onsite, and social media.
GLOBAL CAMPAIGNS
CRM CAMPAIGNS
ONSITE COPY
EMEA CAMPAIGNS
